Lunch & Learn at M+Co: Industry Insights, Business Growth & Marketing Strategies
The M+Co Living Lunch & Learn series is off to an incredible start, bringing together interior designers, property stylists, and industry professionals for insightful discussions, real-world strategies, and invaluable networking opportunities.
With two sessions complete, we’ve already explored the foundations of building a thriving styling business and breaking into commercial interior design. Here’s what we’ve covered, and what’s coming next.
Session One: Building a Successful Property Styling Business in a Competitive Market with Jen Lawrie (VM Style Group)
We kicked off the series with Jen Lawrie, Founder of VM Style Group, who shared her expertise on how to establish, scale, and sustain a profitable property styling business in today’s dynamic market.
Key takeaways included:
- Standing out in a competitive industry – How to define your brand and differentiate your services.
- Scaling with intention – Strategies for business growth while maintaining creative excellence.
- Industry connections – Why strong relationships are crucial for long-term success.
This session set the tone for what Lunch & Learn is all about, practical insights, honest discussions, and building a strong professional network.
Session Two: How to Break into Commercial Interior Design with Melissa Lunardon
Next, we welcomed Melissa Lunardon, who delivered an invaluable session on transitioning from residential to commercial interior design.
Melissa shared her expertise on:
- Understanding client expectations – The key differences between residential and commercial projects.
- Portfolio development – How to curate a strong body of work to attract larger-scale projects.
- Establishing credibility – Strategies for positioning yourself as a leader in the commercial space.
This session resonated deeply with designers eager to expand their expertise and take on more complex, high-value projects.
What’s Next: Elevating Your Marketing Strategy with Style Sourcebook
On March 19, we welcome Style Sourcebook for an essential session on leveraging digital marketing, industry exposure, and their latest tool, Project Studio to enhance your design business.
This panel discussion will explore:
- How to get featured on Style Sourcebook and increase your visibility.
- Marketing strategies to help you stand out in a competitive industry.
- How Project Studio can refine your workflow and elevate your client presentations.
Can’t make it in person? This session will also be streamed live, but all attendees, including virtual, must RSVP to secure access.
Up Next: Secrets to Nailing a Project Brief with Carolyn Burns-McCrave
On April 9, we welcome Carolyn Burns-McCrave, a highly regarded interior designer and expert in project planning and execution.
Carolyn’s session will cover:
- How to create a clear, detailed client brief that sets every project up for success.
- Ensuring seamless project execution.
This session is a must for interior designers, property stylists, and creatives who want to enhance efficiency, align client expectations, and deliver exceptional results.
Can’t make it in person? This session will also be streamed live, but all attendees, including virtual, must RSVP to secure access.
The Lunch & Learn series is more than just an event, it’s a space to learn from industry leaders, build valuable connections, and gain actionable insights to elevate your business.
We look forward to seeing you at our next session.